With over 15 years of creative expertise spanning e-commerce, performance marketing, large-scale events and traditional advertising, I excel at building and developing creative teams to produce exceptional work.
Experience
JustPremium
Creative Director
2017–present
Hired to establish creative process and development, hire teams, structure workflows and rebrand JustPremium, an ad tech scale-up
Assembled and developed a team of 19 creative specialists to produce 250-500 ad units monthly for our global client base with in-market creative staff in US, Mexico, Brazil, UK, the Netherlands and Poland
Oversaw rollout of new JustPremium brand ID system across all marketing touchpoints, globally
Effectively managed all creative deliverables for global client base, international marketing initiatives and corporate communications
Oversaw all creative development including but not limited to advertising campaigns, event design, social media, email marketing and sales collateral
Shutterstock
Art Director, Marketing
2010–2017
Relocated to Amsterdam to build out European marketing team, focused on digital performance marketing
Oversaw rollout of new Shutterstock brand ID system across all marketing touchpoints, domestically and internationally
Effectively managed all creative deliverables for successful Shutterstock IPO: investor roadshow presentation, prospectus gatefold, NYSE video wall, signage, apparel and giveaways
Served as interim Shutterstock UX lead, creating subscription page layouts that increased paid conversion 55% and lead gen registration 85%
Launched first international promo email (7 languages), driving over US$470.000 in revenue
Lead team of international designers and copywriters, concepting and executing all marketing touchpoints
Essence & Essence.com
Art Director
2006–2010
Launched multi-platform event-driven advertising programs: Black Style Now (fashion), Black Women in Hollywood (Oscars) and Black Women in Music (Grammys)
Oversaw new brand ID system development for the Essence Music Festival for record-breaking attendance (450,000 attendees; clients: Coke, P&G, Ford, McDonald’s)
Overhauled media kit, sizzle reel and supporting sales collateral with recognition for excellence from Time Inc. Global Marketing
Led team of 5 designers and 2 copywriters, concepting and executing all marketing touchpoints (B2B and B2C)
Vibe & Vibe Vixen
Art Director
2004–2006
Launched Vibe Vixen, a women’s fashion & beauty title with sales collateral, custom advertising programs and online extensions
Oversaw visual direction and VIP event collateral for Third Annual Vibe Awards, nationally televised (clients: Target, Chevy, Armani Exchange)
Launched Vibe Music Fest campaign with print, digital, outdoor and event collateral (clients: Burger King, Ford, L'Oreal)
Phoenix Media Communications
Art Director
2003–2004
Led team of 3 designers, concepting and executing run-of-print advertising for national advertising partners (B2C)
Solo designer for new acquisition, g8wave, an integrated mobile agency (B2B and B2C)
Publicis: Total Learning Concepts
Deputy Art Director
1999–2002
Oversaw rollout of new brand ID system across website, catalogs, product design and corporate communications (completed in 6 weeks)
Led staff of 2 designers; built up pool of freelance designers and illustrators from 1 to 15
InUnity, Incorporated
Graphic Designer
1996
Pre-press, traffic coordination, custom package dies for direct mail
Select Freelance Clients Include:
RISE: A Division of ESPN, Esprit De Corps, Estée Lauder, Kaplow PR for CVS
Education
Hampshire College
1997–1999
B.A., Visual Communications
Maryland Institute College of Art
Fall 1996
Graphic Design
North Carolina School of the Arts
1994–1996
Studio Art + Design
Skills
Creative Direction
Principal Design Direction
Scheduling and Budgeting
Branding
Strategy
Partnerships
Video Scripts / Storyboards
Photo Shoots
Mood Boards
Technical Instruction
Design for E-Commerce
UX Design
Email Marketing
Direct Response / Conversion
Online Display Banner Ads
Targeted Landing Pages
Retargeting Campaigns
Branded Content
Social Media
Design for Direct Sales
Presentations
Sizzle Reels
Proposal Comps
Sales Collateral
Media Kits
EPKs
Landing Page Optimization
Design for Marketing
CRM
Outdoor Advertising
Print Advertisements
Content Marketing
In-store POP
Corporate Identity
Stationery
Event Collateral
Software
Adobe Creative Cloud
Office + Keynote
HTML, Light CSS